The wraptie™ story

it started with a love for cycling a passion for the planet and an idea for change

It was back in 2007 when Paul McNeill, inventor, and co-founder of WRAPTIE™ had an idea that would change the world of tie-down straps.

He had always loved cycling and enjoyed taking his youngest child everywhere on the bike with him. Riding was easy, the tricky part was getting her in and out of the seat on the back of the bike.

He embarked on an endless search for some kind of strap that would quickly and easily hold the bike to any size post- something that was adjustable, lightweight and small.

After trying every kind of strap available - from a bungee cord to rope, there was nothing that could be used with one hand, while still holding a kid with the other, that was safe enough to hold the bike.

Paul figured that it had to be a type of thick elastic with hook and loop fasteners sewn in sections. So, it was off to the sewing shop to test the theory! And the very first prototype was born!

Developed in Australia,

WRAPTIE™ tie down straps are a unique idea that was brought to the market through the power of crowdfunding, social media, and e-commerce. 

Not having enough funding to take a product like this to the market, Paul McNeill and his co-founder Mark Blackburn used crowdfunding as a way to launch the product.

After seeing some of the bizarre products that have launched recently they thought something as innovative as the WRAPTIE™ tie down strap was definitely worth trying! 

In fact, people liked the idea so much it made 300% of the initial target for the Indiegogo crowdfunding launch! And then the demand kept growing and that's when they realised that the WRAPTIE™ had a chance.

We believe in a world where the products we use do not have to destroy the environment we live in.

Our guiding principle is Sustainable Innovation. Did you know that all of our WRAPTIE™ tie down straps are made using recycled plastic from bottles? We never use plastic packaging and are always looking for ways to reduce our environmental footprint where ever we can.

WRAPTIE™ has set an ambitious target of using 1,000,000 bottle equivalent of recycled PET from waste bottles. So far we have managed to use the equivalent of more than 50,000 bottles worth of plastic.

Plastic, that would normally end up as garbage or floating in our oceans!

"The only business worth sustaining is an environmentally sustainable one!"

Mark Blackburn

WRAPTIE™ Co-Founder

"WRAPTIE™ for me is the opportunity to make unexpected products which excite customers"

Paul McNeill

WRAPTIE™ Co-Founder

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If you love what we are trying to acheive and want to get in touch with WRAPTIE™ either about our vision or our products please feel free to use the form and drop us a line. 

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